British sleep brand Dreams continues to exploit its title as the official “bed sponsor” of the Paris Olympics and the image of Gillian Anderson, who is known to younger generations not as the seductive intellectual from The X-Files, but as the tired milf from Sex Education.
In a new advert for Dreams mattresses, Anderson takes selfies with British Olympians sleeping peacefully and whispers something of the brand’s philosophy, outlined in consumer language by agency M&C Saatchi.
