Adidas, in German, has begun to thoroughly prepare for the Euro 24 football tournament, which starts in two weeks in Germany. The sports concern filmed a touching story about how the burden of responsibility and pressure from fans prevent athletes from showing their best results. The athletes are played by Lionel Messi, Jude Bellingham, Ousmane Dembele and the ubiquitous David Beckham, who voices the video and has a lifetime contract with Adidas.
To the tune of Under pressure by Bowie-Mercury, world football stars do what they do best – take to the field and show their skills, while being under constant pressure from the stands.
The serious intentions of Adidas and the agency TBWA London for the upcoming Euro and their ambitions to submit the campaign to the Cannes Advertising Festival next year are also evidenced by the fact that they conducted research when preparing the campaign. Main result:
When players play for the national team, the team is three times more likely to concede an own goal than in club competitions, but if players have self-control techniques, they are 40% more effective at handling pressure at crucial moments in the game.
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