This model has been a mind-blowing revelation when it comes to Us telling our clients how we can 10X their business revenue and have smooth operations, but there is more to 10x our clients businesses, The question you would ask is, Are we able to 10X our business or is it just a unique offering to get clients on our door.
Traditional agency models are struggling to keep up with the changing dynamics of the creative industry. Recognizing the need for a new approach, a revolutionary agency model called X10 has emerged. This article will delve into the main points of X10 and explore real-life case studies that demonstrate its effectiveness as a game-changing model for agency owners.
The Limitations of Traditional Agency Models
Traditional agency models have long been criticized for their lack of creativity and inability to adapt to the evolving business environment. They often struggle to keep pace with the fast-changing needs of clients and fail to deliver innovative solutions. X10 aims to address these shortcomings and provide a fresh perspective on agency operations.
On-Demand Insights and Ideas for Fast Companies
X10 is a new agency model that focuses on providing on-demand insights and ideas for companies that aspire to become fast companies. It eliminates the need for retainers and pitches, offering fixed-price products that are tailored to meet the unique needs of each client. By delivering a great user experience, X10 aims to foster creativity and attract and retain top talent.
Case Study 1: Throtle, a growing business stuck in a long-term agency relationship, was struggling to generate fresh ideas and drive growth. By adopting This Model, they gained access to a pool of on-demand insights and ideas, allowing them to break free from the constraints of their existing agency relationship. This resulted in a surge of creativity, improved brand positioning, and a significant increase in revenue and also being able to have in-house design workshops which increased efficiency for the whole brand and also amazing revenue returns were impressive
Case Study 2: REDX, a real estate -Leads business, needed to act big to attract the next big check with their data CRM . This Model provided them with the flexibility and agility they required to quickly adapt their marketing strategies and communicate their brand message effectively. With X10’s support, they successfully navigated the challenges of scaling up while maintaining their core values and product integrity.
The X10 process involves working in ten-day sprints, allowing for rapid iteration and delivery of clearly defined outputs. This approach ensures that clients receive actionable insights and innovative ideas within a short timeframe. By streamlining the process and eliminating unnecessary noise and distractions, This Model enables agency owners to focus on delivering high-quality work and exceeding client expectations.
- The Future of Agency Models:
The Model represents a paradigm shift in the creative industry, challenging traditional agency models and offering a new way forward. Its success lies in its ability to provide tailored solutions, foster creativity, and deliver exceptional results. As the business landscape continues to evolve, agency owners must embrace innovative models like X10 to stay relevant and meet the needs of fast companies.
The 10X Model confirms value to the clients and more about giving and not taking, which enables amazing client relationships which allows repeat business as for any agency dealing with acquisitions and client retention, By providing on-demand insights and ideas, eliminating retainers and pitches, and focusing on a great user experience, The Model empowers agency owners to deliver exceptional work and drive success for their clients. As the industry continues to evolve, embracing new models like X10 will be crucial for agencies to thrive in the fast-paced business environment.
We have grow up being told that what is big is 10X more, maybe size, resources, revenue and capital and influence, right?
Don’t take that lie, because bigger does not mean better, Look at Blockbuster and Netflix in the early days, When starting up, there is always great momentum than the big giant corporations, why, they leave you with a market size unimaginable, and here is how you make your first million in revenue, studying what the big giants have pushed aside and also because different leaderships require different results which means what worked for big giant corporations starting up, is no longer working for them any more, that is your market gap when starting up….
Think Note; what does the culture of innovation starting up means to you as a business or start up.
