Branding - The Creative Loom

TheCreativeLoom

Our Work

1. Understanding the Target Audience:
Before delving into the design process we conducted extensive research to understand Beam’s target audience. We analyzed their demographics music preferences and current trends in the music industry. This research helped us gain insights into the target audience’s behaviors aspirations and expectations enabling us to create a brand identity that resonated with their desires.

2. Defining Brand Values and Personality:
We worked closely with Beam’s team to define their brand values and personality traits. Through workshops and brainstorming sessions we identified key attributes such as innovation creativity discovery and inclusivity that formed the foundation of Beam’s brand essence. This allowed us to establish a clear direction for the brand identity development process.

Through a collaborative approach and a deep understanding of Beam’s target audience we developed a distinctive brand identity that aligned with their values and aspirations. The new brand identity effectively differentiated Beam from its competitors positioning them as an innovative and immersive music streaming platform. By creating a strong brand identity Beam was able to establish a strong foundation for their future growth and success in the music industry.

BEAMS

Start with a problem nobody is paying attention to you until you start talking about a problem why because our brains are wired problem solution.Problem- solution and so many times we step up and say there’s our solution but we never actually define the problem For example

Illuminate
your
path

(Solution)

Identity for an event venue in the heart of East London. The large space is a former warehouse of a sugar factory. The style is based on dynamic typography with a repetition technique that can be traced throughout the architecture of the building, whether it be columns, windows and ceilings.

Beam recognized the need for a compelling brand identity to differentiate themselves in a highly competitive Event industry. They sought to establish a brand that would appeal to a diverse audience of music enthusiasts while also conveying their innovative approach to music discovery and curation. The challenge was to create a brand identity that would effectively communicate Beam’s unique selling points and set them apart from established competitors in the market.